Acquisition costs are at an all-time high, and the current economic downturn won’t make things easier anytime soon. Read on to learn about why marketers are shifting their priority away from customer acquisition and focusing instead on their current customers with a...
A recent article published by Theta shows that Wayfair’s equity valuation is lower than its previous Wayfair analysis in 2018. Despite the high consumer demand generated during the pandemic, it looks like the sales boost of 2020 wasn’t enough for the home retailer,...
Lack of trackable 3rd-party data from customers and rising pay-per-click and acquisition costs are some of the current struggles in the marketing space. Read on to learn how predictive marketing and value-based customer retention can help brands optimize their...
Marketing is producing infinite amounts of data every day. Whether it comes from websites, social media, mobile apps, or email campaigns – marketers are collecting and managing huge amounts of data points from multiple sources. But gathering, unifying, and preparing...
With the increase in online advertising costs and the decrease in organic search visits for online shopping, many e-commerce brands are now investing in brick-and-mortar stores. However, this approach is inefficient and not based on customers’ needs – unlike...
An article from Dr. Björn Goerke, Co-Founder & CEO CrossEngage Considering the ROI when deploying a new marketing solution makes sense and is a necessary step. But customer-centric platforms that fundamentally revolutionize communication and processes in marketing...
In the first blog post about A/B testing, you already learned what an A/B test is good for and the concept behind it. You were also faced with two simple test designs. In the second part of this blog post, you will learn about two further developed test designs. You...
Why Should You Test At All? When companies work with the CrossEngage Customer Prediction Platform (CPP), they naturally ask themselves what effect the predictive models created in the platform have on their marketing KPIs and on individual campaigns. This question can...
Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical methods and artificial intelligence are used to predict future customer...
Less Advertising Does Not Necessarily Mean Fewer Sales Customers, especially those who buy regularly, often receive a lot of advertising impulses, which are associated with corresponding costs for the advertising company. This is particularly true for print mailings...
An article by Dr. Dennis Proppe, Co-Founder & CAIO CrossEngage “Silver Bullet AI” Customer-centricity is the current mantra of existing customer marketing. Achieving this goal requires massive efforts for companies, especially in the B2C sector and for...
In the CrossEngage Customer Prediction Platform (CPP), marketers and data scientists can quickly and easily create predictive models that predict future customer behavior to make better marketing and CRM decisions. In the wake of the Corona crisis, the question is...
Let the Marketing Flywheel Spin The platform economy has a firm grip on the world of retail and e-commerce companies. Direct customer access is becoming increasingly difficult and expensive. Margins have to be shared with platform operators. Customers are faced with...
“98% of direct-to-consumer brands are dead” Firstly introduced to Jeff Bezos by his former Stanford professor back in 2001, the flywheel concept is now on everyone’s lips. Lately, this idea was adopted and transferred to marketing especially by Brian Halligan, CEO of...
What is a customer journey? How has the concept of the customer journey evolved? How can marketers actively shape it and thereby strengthen customer loyalty?What Is the Customer Journey? The customer journey is the sum of the touchpoints that customers have with a...
Introduction From email and SMS to direct mail and social media: today's customers, and therefore marketers, use multitudes of engagement channels, with new channels constantly emerging. Customers expect a seamless experience across every channel. To achieve that,...
Similarly to not seeing the forest for the trees, have you ever struggled to see the customer amidst all the customer data? Persona creation helps when you can’t visualize your customers by making your segments more tangible. Personas are personalized representations...
Personalized customer communication is indispensable for building and maintaining direct customer relationships – and customer data is the basis for this. This article provides a basic overview of the different categories of customer data, which sources they can be obtained from, and how they can be used…
Customer segmentation is the division of customers based on specific customer data. The aim of customer segmentation is to increase sales via personalized content tailored to the respective segment. Learn more about the basics and methods of customer segmentation…
Increasing Customer Value The Cologne stop of our Christmas Roadshow, organized by trbo, optilyz, Gpredictive and us at CrossEngage, took place at our client FOND OF’s office. FOND OF was founded in Cologne in 2010 as Ergobag GmbH, and has set itself the goal of...
Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four cities in Germany by trbo, optilyz, Gpredictive and us at...
There’s a whole landscape of customer data solutions out there, and the new customer data platform (CDP) category is causing confusion amongst marketers. Differentiating between CDPs and other solutions can be a difficult task. We’ve made this guide to help you...
A Customer Data Platform (CDP) cuts through a company’s data silos by gathering and combining customer data from different sources and channels. The combined data is readily usable for marketing teams without reliance on IT. A CDP integrates and orchestrates the...
Visitors to our OMR Masterclass 2019 know that the platform economy has massively shaken up marketing. For decades, the unattractive procedural costs of switching between brands have kept customers loyal. In other words, the cost of researching, evaluating, and...