The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...
How Good Is Your CRM? Take the Quiz and Find Out in a Few Minutes! Are you a true CRM hero, just on a good path or do you need to invest a little bit more to make some improvements? Strategy: Is customer retention strategically positioned? Organization: How well is...
When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to...
Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too. However, most...
Summary The strength of Marketing Clouds – in part because they tend to originate in the field of e-mail marketing – lies in the design and delivery of advertising messages in the most popular channels used for marketing to existing customers (e.g. e-mail or...
Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...
Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly expect one-to-one communication, requiring you to know what they did in...
Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful...
Nowadays, numerous tools allow you to precisely measure the success of your CRM and Online Marketing campaigns. With a data-driven approach you can even automate performance analysis per individual marketing channel or across all of them. But what about the lifecycle...