Exploiting Inactive Customer Potential CHANNEL21 is Germany's third-largest home shopping station and can be received in 95 % of all TV households. Six million customers enjoy the retailer's full range of products, including fashion, beauty, health, jewelry, household...
Lack of Advertising Effectiveness due to Misdirected Selection IWAN BUDNIKOWSKY GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the Budni customer card – 40% of them for over 14 years. At the start of...
Convert Offline Customers to Become Multi-Channel Customers The subject of this anonymized case study is an international fashion house with over 30 stores and 4,000 employees. The contact restrictions required due to the COVID-19 pandemic hit the retailer...
Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the brands Baby-Walz, Die moderne Hausfrau and Walzvital. Since 2000, the...
Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used...
Reacting to the Current Situation in the Market Atelier Goldner Schnitt (AGS), a cross-channel fashion retailer for women's fashion in the best-ager segment, is facing major challenges. The market-dominating fashion players and platforms are expanding further and...
HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping...