CRM Podcast #28 with Dr. Markus Wübben: WTF is the CLV? Markus talked to the wonderful Nico Zorn from CRMBlog.de about CLV. And both agree: It is the most important metric in CRM. Markus goes one step further and calls it a mindset! Why? Just listen in! ...
Customer value, customer lifetime value, customer profitability, what else? Yes, all beginnings are difficult. We are very aware of that. That's why we've teamed up with the OMR Education Podcast to record an episode on Customer Value vs. CLV. Specifically, you'll...
Measuring Success in Subscription Models On November 25, 2021 the d3con took place in Hamburg. Our CEO Dr. Björn Goerke took the opportunity to talk to Outfittery founder Julia Bösch and Digital Forward CEO Erik Siekmann in a live podcast. They talked about...
Where Are CRM Managers Going Wrong? CRM stands for “Customer Relationship Management”, so why is so much CRM focused on short-term revenue increase? Krzysztof Szymanski, CRM lead for global tour providers GetYourGuide, thinks CRM managers are getting things wrong by...
Strategy, Organization, Technology Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but marketers need to be wary not to implement a promising solution whilst...
“There is no one reason for churn” In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the...
Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. He is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. Back in the days at Rocket...
Dr. Florian Heinemann at the Heroes of CRM Conference This episode of the CrossEngage Podcast was recorded at this year's Heroes of CRM Conference, which we started to create a platform for modern CRM approaches and to encourage information exchange among experts....
“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark...
“A Holistic View on Customers Interests Me the Most”Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI and Analytics...
The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, he founded the British storage solution provider SpaceWays and the organic...
“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most overrated...
“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency...
In this first edition of our podcast, CrossEngage Co-Founder Manuel Hinz explains the reasoning behind CrossEngage and shares valuable insights on the evolution of CRM and marketing. If you want to know what CrossEngage can do for your business and which factors you...